The Fox and Duck pub in Therfield has been named in the UK top three for use of social media to promote its business and events.
Two years ago the pub won the title of Digital Pub of the Year at the Greene King Night of Excellence awards, and now hopes to secure the crown for a second time.
READ MORE
Landlord Ivan Titmuss said: "Our posts seem to resonate with our customers and the wider community.
"We like to make them fun and engaging and I’m never afraid to dress up and do something silly if it helps promote our events."
Ahead of the awards in April, a mystery shopper will visit the pub to help the judges make their final decision.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here