Shoppers are encouraged to support local businesses this Christmas as part of Royston First BID's festive campaign.

'ShopRoyston at Christmas' runs from Friday, December 1 to 9pm on Sunday, December 24, and is designed to support the diverse range of shops and hospitality outlets in the town during the busy Christmas period.

Shoppers who spend £10 or more in participating Royston outlets will have the chance to enter a competition and be in with the chance to win a large hamper full of goodies and gift vouchers from local businesses.

To enter, participants can scan the QR code at businesses while making a purchase and complete a few details.

One lucky winner will be selected at random. Participants who share their support for #ShopRoyston on social media, using the hashtag, will receive a bonus entry.

There is also an incentive for the shop with the most entries, with a prize of advertisement space in The Listings magazine, designed by Royston-based marketing agency C4B Media.

More information about the campaign and a list of participating outlets is available at Roystonfirst.com/shoproyston.

Royston First BID manager Paul Brown said: "From popping into a local bakery for a cake or purchasing a unique gift from an independent shop, shopping locally allows people to make a significant difference in the lives of local business owners and communities.

"Whether you're supporting the market grocer, the town centre florist, or the local knitting shop, let's stand together to ensure they have a thriving future.

"For many of these businesses, the Christmas season is their busiest time, and your support is more crucial than ever.

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"Shopping locally means that money stays within our local economy, bolstering jobs and supporting local families. So, as you think about holiday gifts for your loved ones, take the opportunity to explore the fantastic businesses in Royston and their one-of-a-kind products.

"These businesses are the heart of our community, and it's imperative that we help them stay a vibrant part of our town's future."

A Royston First BID spokesperson added: "Let's make this holiday season one of community, joy, and local support."