Dobbies garden centre in Royston has teamed up with the RSPB to help save the dwindling house sparrow population.
During May, RSPB volunteers will be raising awareness and collecting donations across Dobbies stores, and offering the chance to sign up to become an RSPB member.
Since the RSPB's Big Garden Birdwatch began in 1979, the house sparrow population has gone from an average of 10 visitors per garden to around four in 2022 - and any further decline would be disastrous.
As part of the campaign, Dobbies Royston will host a Little Seedlings Club workshop on Sunday, May 7, which is suitable for children aged four to 10.
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Children will learn about the official Red List for endangered birds, as well as tips for how to encourage more house sparrows to their gardens.
Dobbies communications executive Chloe Bell said: "Our Little Seedlings Club attendees are the next generation of gardening enthusiasts and this awareness workshop is extremely important when it comes to helping rescue the house sparrow.
"You can help these birds by planting trees, shrubs and flowers in the garden, a place for the house sparrow to take shelter, forage for insects to feed their chicks, and ultimately help increase the population."
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